LUZ CAN HANDLE YOUR CONTENT, DATA, AND STRATEGY, SO YOU CAN FOCUS ON GROWING YOUR BUSINESS.

Flex Approach

Project-based services – Hire LUZ for specific projects.
Hourly packages (retainer) – Get a set number of hours to use as needed.
Templates or documentation/schemas – Use LUZ's resources to manage things on your own.
Trainings and workshops – Learn from LUZ and handle implementation internally.

LUZ Services

1. Content Management
2. Data & Marketing Analytics
3. Marketing Operations
4. On-Demand Trainings & Workshops

marketing strategy and content planning for small businesses

Content Management

Website Content Updates

Your website is your business’s digital hub. Outdated content hurts SEO, performance, and trust. I help keep your website accurate, engaging, and optimized so visitors, and search engines, get the best experience.

Social Media Automation

Consistent social media builds visibility and trust. Random posting doesn’t. I create structured social media content systems that keep your brand active, strategic, and effective.

Go-to-Market Calendar

Great content is planned, not accidental. A content calendar aligns what you publish, when you publish it, and why — connecting your audience’s needs with your business goals.

marketing analytics dashboards and performance reporting, tracking and measurement audit for business analytics

Data & Marketing Analytics

Attribution Framework

I design structured UTM frameworks and channel taxonomies that connect marketing activity to measurable results and enable clear cross-channel reporting.

Tracking Enablement

I configure tracking environments that ensure reliable, compliant data collection across your digital marketing ecosystem.

Analytics & Performance Audit

I conduct structured audits across GA4, media platforms, and analytics tools to ensure your marketing data is reliable.

Data Visualization & Insights

I build automated dashboards and translate data into clear insights that support smarter decisions.

Marketing process design, workflow and boards' setup with Trello, workfront, asana, microsoft planner

Workflow and Board Setup

I design structured project management systems that help marketing teams turn strategy into consistent execution. Using tools like Trello, Microsoft Planner, Workfront, Notion, or Excel, I build customized workflows and boards tailored to your team’s marketing processes.

A core part of this service is delivering functional project boards that organize tasks, and initiatives into clear visual workflows that improve collaboration.

These systems strengthen marketing operations by creating structure, visibility, and accountability. Teams work more efficiently, managers gain insights, and businesses can identify automation opportunities, optimize processes, and scale marketing activities alongside growth.

marketing process design and analytics training workshops

On-Demand Trainings & Workshops

I deliver customized marketing trainings and workshops, online or in person, to help teams build practical skills across content management, social media strategy, data analytics, reporting, and marketing operations.

Each session is tailored to your team’s experience level and specific business needs.

Whether the goal is upskilling team members, standardizing marketing processes, or enabling managers to make data-driven decisions, these trainings ensure knowledge is practical, actionable, and aligned with business objectives.

Investing in team learning helps build a more capable, self-sufficient marketing team, improving the overall marketing effectiveness.