About Me

Hi — I’m Anna, founder of Luz Marketing. I help freelancers, small and medium businesses, foundations, and non-profits simplify digital marketing, analytics, and data-driven strategy.

With over 20 years of experience in marketing strategy, content planning, and marketing analytics, I began my career when traditional marketing was still dominant and digital channels were just emerging. This gave me hands-on experience across the full marketing spectrum — from product marketing, events, communications, retail, merchandising, and print, to website development, social media strategy, and early digital advertising.

 

My Background

I hold an MBA from Flinders University, a Master of Science in Marketing Management, and a Bachelor in Business Administration from Bocconi University. I have worked with organizations such as Global University Systems, JLL, Accenture, Flinders University, Mondadori, Valtur, Electronic Arts, and Aga Marketing across Italy, Mexico, Australia, and Poland.

This combination of academic training and international experience shaped the expertise I bring to Luz Marketing, giving me a broad perspective on marketing strategy, digital marketing, and data analytics.

Having worked across many industries and marketing environments, I understand how complex it can be to keep marketing structured, aligned, and performance-driven. I created Luz Marketing to help businesses make marketing simpler, more reliable, and more effective.

My approach

My approach is pragmatic, collaborative, and global, blending hands-on experience across marketing channels with analytics expertise to help businesses turn complexity into clarity and achieve measurable results.