About Me
Hi — I’m Anna, founder of Luz Marketing. I help freelancers, small & medium businesses, foundations, and non-profits take the stress out of digital marketing, analytics, and data-driven strategy.
With over 20 years of experience in marketing strategy, content planning, and data management, I started my career when traditional, offline marketing was still mainstream and digital was just emerging, which makes me one of the rare marketers who has worked hands-on across the full marketing spectrum: managing product marketing, events, communications, retail, merchandising, print and press, while also building websites, social media strategies, and early digital advertising initiatives.
My background: I hold a MBA from Flinders University, a Master of Science in Marketing Management and a Bachelor in Business Administration from Bocconi University, and I’ve worked with companies like Global University Systems, JLL, Accenture, Flinders University, Mondadori, Valtur, Electronic Arts, and Aga Marketing. This combination of education and diverse professional experience laid the foundation for the expertise I bring to Luz Marketing, giving me a unique perspective on both offline and online marketing, strategy, and analytics.
I’ve seen how overwhelming it can be to keep everything running, aligned, and performance‑driven, and this is why I created Luz Marketing- to make marketing easy, reliable, and affordable.
What I Do
I can handle your content, data, and strategy, so you can focus on growing your business.
I specialize in helping organizations make marketing more strategic, measurable, and easier to manage.
I work with businesses to:
- Conduct initial audits of tracking and enablement, to ensure every user interaction is measurable
- Develop content go-to-market calendars and plans, including website updates and automated social media content publishing
- Set up tracking and analytics to measure performance across all channels
- Define clear, actionable measurement plans
- Improve attribution models and measurement frameworks
- Strengthen analytics foundations and data maturity
- Build dashboards and reporting tools to turn data into clear, actionable insights
- Design marketing processes that make it easier for teams to collaborate and execute efficiently
- Deliver trainings and workshops to help teams understand analytics, marketing processes, and reporting tools, empowering them to use data confidently
My approach is pragmatic, collaborative, and global, blending hands-on experience across marketing channels with analytics expertise to help businesses turn complexity into clarity and achieve measurable results.
