Privacy Policy

1. Who We Are 

Luz Marketing | Anna Chiappini (“we”, “us”, or “our”) is the Data Controller for your personal information. We are committed to protecting your privacy and processing your data transparently.

This Privacy Policy explains how we collect, use, and protect personal information when you visit our website www.luz.marketing or interact with us.

Address: Tamka 14, 00-349 Warsaw, Poland

Contact: anna.chiappini@luz.marketing

2. Legal Basis for Processing

Under the GDPR, we process your data based on:

Consent (Art. 6(1)(a)): For analytics cookies and other non-essential technologies.

Contract (Art. 6(1)(b)): To respond to inquiries or provide services you have requested.

Legal Obligation (Art. 6(1)(c)): To comply with tax, accounting, or other legal requirements.

Legitimate Interest (Art. 6(1)(f)): To ensure website security, prevent fraud, and maintain the proper functioning of our website.

 

3. Data Collection & Retention

We minimize the data we collect and only keep it for as long as necessary:

Analytics & Performance: Technical data (anonymized IP addresses, device info, site behavior) is retained for up to 14 months.

Contact Information: If you contact us via email, we retain your name and contact details for the duration of our business relationship and for the period required to comply with legal record-keeping and statutory limitation periods.

 

We generally collect personal data directly from individuals when they interact with our website or contact us. In limited cases, we may receive business contact details from corporate clients in the context of providing services. Providing personal data is generally voluntary. However, failure to provide certain information (such as contact details) may prevent us from responding to your inquiries or providing requested services.

4. Third-Party Services & Global Transfers

We use trusted service providers to operate our website. These partners may process or access data in countries outside the European Economic Area (EEA), including the United States, Hong Kong, and Singapore.

Providers: Google Analytics, Contentsquare (including Hotjar), LinkedIn Analytics, Google Tag Manager, and Microsoft Bing Webmaster Tools.

Safeguards: To ensure your data remains protected, we rely on Standard Contractual Clauses (SCCs), Adequacy Decisions, or the EU-U.S. Data Privacy Framework to legally obligate these providers to protect your information.

5. Cookies

We use the following categories of cookies:

• Necessary cookies – required for the proper functioning and security of the website. These cookies do not require consent.

• Analytics cookies – used to analyze website traffic and user behavior in order to improve our services. These cookies are only set after you provide your consent. 

Our analytics tools are configured to anonymize IP addresses where applicable.

You can Accept, Reject, or Customize your preferences at any time via our cookie banner.

6. Your Rights

As a resident of the EEA, you have the following rights:

Access, Correct, or Delete your personal data.

Object to processing or request Data Portability.

Withdraw Consent at any time (this will not affect the legality of processing based on consent before its withdrawal).

To exercise these rights, please contact anna.chiappini@luz.marketing. You also have the right to lodge a complaint with the Polish President of the Personal Data Protection Office (UODO).

Automated Decision-Making: we do not use automated decision-making or profiling within the meaning of Article 22 GDPR that produces legal effects or similarly significant effects on individuals.

7. United States Privacy Notice

We do not "sell" or "share" your personal information as defined by applicable U.S. privacy laws. U.S. residents may request access to or deletion of their personal information by contacting us at the email above.