LUZ CAN HANDLE YOUR CONTENT, DATA, AND STRATEGY, SO YOU CAN FOCUS ON GROWING YOUR BUSINESS.

Flex Approach

Project-based services – Hire LUZ for specific projects.
Hourly packages (retainer) – Get a set number of hours to use as needed.
Templates or documentation/schemas – Use LUZ's resources to manage things on your own.
Trainings and workshops – Learn from LUZ and handle implementation internally.

LUZ Services

1. Content Management
2. Data & Marketing Analytics
3. Marketing Operations
4. On-Demand Trainings & Workshops

marketing strategy and content planning for small businesses

Content Management

Website Content Updates

Your website is your business’s digital hub. Outdated content hurts SEO, performance, and trust. I help keep your website accurate, engaging, and optimized so visitors, and search engines, get the best experience.

Social Media Automation

Consistent social media builds visibility and trust. Random posting doesn’t. I create structured social media content systems that keep your brand active, strategic, and effective.

Go-to-Market Calendar

Great content is planned, not accidental. A content calendar aligns what you publish, when you publish it, and why — connecting your audience’s needs with your business goals.

marketing analytics dashboards and performance reporting, tracking and measurement audit for business analytics

Data & Marketing Analytics

Attribution Framework

I design structured UTM frameworks and channel taxonomies that connect marketing activity to measurable results and enable clear cross-channel reporting.

Tracking Enablement

I configure tracking environments that ensure reliable, compliant data collection across your digital marketing ecosystem.

Analytics & Performance Audit

I conduct structured audits across GA4, media platforms, and analytics tools to ensure your marketing data is reliable.

Data Visualization & Insights

I build automated dashboards and translate data into clear insights that support smarter decisions.

Marketing process design, workflow and boards' setup with Trello, workfront, asana, microsoft planner

Workflow and Board Setup

I design structured project management systems that help marketing teams turn strategy into consistent execution. Using tools like Trello, Microsoft Planner, Workfront, Notion, or Excel, I build customized workflows and boards tailored to your team’s marketing processes.

A core part of this service is delivering functional project boards that organize tasks, and initiatives into clear visual workflows that improve collaboration.

These systems strengthen marketing operations by creating structure, visibility, and accountability. Teams work more efficiently, managers gain insights, and businesses can identify automation opportunities, optimize processes, and scale marketing activities alongside growth.

marketing process design and analytics training workshops

On-Demand Trainings & Workshops

I deliver customized marketing trainings and workshops, online or in person, to help teams build practical skills across content management, social media strategy, data analytics, reporting, and marketing operations.

Each session is tailored to your team’s experience level and specific business needs.

Whether the goal is upskilling team members, standardizing marketing processes, or enabling managers to make data-driven decisions, these trainings ensure knowledge is practical, actionable, and aligned with business objectives.

Investing in team learning helps build a more capable, self-sufficient marketing team, improving the overall marketing effectiveness.

F.A.Q.

About LUZ

What is LUZ Marketing and what do you do?

LUZ Marketing is a freelance marketing consultancy specializing in marketing operations, data & analytics, and content management. We help freelancers, solopreneurs, startups, and small marketing teams remove the guesswork from marketing by building scalable systems, reliable tracking, and data-driven strategies — without the overhead of a full-time hire.

Who does LUZ Marketing work with?

We work with freelancers, solopreneurs, SMEs, startups, scale-ups, and small marketing teams inside larger organizations. Our clients typically know marketing matters but lack the time, tools, or in-house expertise to do it consistently and correctly.

Is LUZ a marketing agency or a freelance consultant?

LUZ is a freelance marketing consultancy. You work directly with Anna, a senior marketing strategist and operations specialist with over 20 years of international experience. This means faster communication, more accountability, and no account manager layers between you and the work.

Services

What marketing services does LUZ offer?

LUZ offers three core service areas: Marketing Operations & Automation (workflow design, project board setup, process optimization), Data & Analytics (GA4 configuration, GTM setup, tracking audits, attribution frameworks, Looker Studio dashboards), and Content & Social Media (website content updates, social media automation, go-to-market content calendars). LUZ also offers ready-made templates including data categorization schemas, dashboard templates, and Trello board templates — available on Gumroad.

Do you offer GA4 and Google Tag Manager setup and audits?

Yes. GA4 configuration, GTM implementation, tracking audits, UTM framework design, and attribution setup are core LUZ services. Whether you need a full setup from scratch or an audit of an existing tracking environment, we deliver structured, reliable, and compliant data collection.

What does a Marketing Operations service include?

Marketing Operations at LUZ covers the design and implementation of marketing workflows and project management systems. This includes setting up boards in tools like Trello, Notion, Microsoft Planner, or Adobe Workfront — tailored to your team's processes — to improve task visibility, collaboration, and execution consistency.

Can LUZ manage my social media and content calendar?

Yes. LUZ builds structured content systems — not just posts. This includes social media automation, editorial planning, go-to-market content calendars, and website content updates. The goal is a consistent, strategic content presence that works even when you're focused on running your business.

Does LUZ offer marketing training or workshops?

Yes. LUZ offers on-demand workshops and trainings — online or in person — covering content management, GA4 & analytics, social media strategy, and marketing operations. Sessions are tailored to your team's level and business context, with a focus on practical, immediately applicable skills.

Pricing & Process

How are LUZ Marketing services priced?

LUZ works with both fixed-price packages and monthly retainers. Fixed-price packages are scoped to a specific deliverable — clear scope, predictable cost, no surprises. Retainers are suited for ongoing work where you need a set number of hours each month. Contact us to discuss which model fits your needs.

Do I need a long-term contract to work with LUZ?

No long-term commitment is required. Most engagements are project-based with a defined scope and timeline. That said, a retainer is advisable when you need the same type of support on a recurring basis — for example, monthly social media posting, regular content updates, or a monthly data and performance review. In those cases, a retainer ensures continuity, priority access, and a more efficient workflow over time.

How do I know which LUZ service is right for me?

Start with a conversation. Share your current marketing challenges — whether it's messy data, inconsistent content, broken tracking, or inefficient workflows — and we'll identify where to focus first for maximum impact. Get in touch here.

How quickly can LUZ start on a project?

Availability varies by project scope and timing. Reach out with your brief and timeline, and we'll confirm availability and a realistic start date within 48 hours.

Resources & Working Together

Where can I find LUZ templates?

Ready-made templates — including data categorization schemas, dashboard templates, and Trello board templates — are available on the LUZ Gumroad profile at luzmarketing.gumroad.com. These are ideal if you want to implement things independently using a proven structure.

Does LUZ share free marketing content or tutorials?

Yes. LUZ regularly publishes tutorials, tips, and insights on YouTube, Instagram, and LinkedIn — covering marketing analytics, operations, content strategy, and more. Find all links on the contact page.

What languages does LUZ work in, and where are you based?

LUZ operates in English, Italian, Spanish, and Polish. Anna is based in Poland and available for in-person meetings in Warsaw and other Polish cities, as well as in Rome. Remote collaboration is available worldwide.