Cookie Policy

1. What are Cookies?

Cookies are small text files stored on your device when you visit www.luz.marketing. They help our website function properly and allow us to understand how visitors interact with our content.

2. The Cookies We Use

We keep our tracking to a minimum. We only use two categories of cookies:

Necessary Cookies: These are essential for the website to load and function (security, navigation, and network management). They do not require your consent and cannot be switched off.

Analytics Cookies: These help us improve our website by collecting information on how you use it (e.g., which pages you visit and how long you stay). These are only activated if you click "Accept" on our banner.

Our Tools: Google Analytics, Contentsquare (including Hotjar), LinkedIn Analytics, and Microsoft Bing Webmaster Tools.

Privacy First: We have configured these tools to anonymize your IP address before any data is stored.

3. International Data Transfers

Our analytics providers (like Google and Microsoft) may process data in the United States, Hong Kong, or Singapore. We ensure these transfers are protected by Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.

4. Your Choices & Control

You are in control of your data. When you visit our site, you can:

Accept All: Enables analytics to help us improve.

Reject All: Disables all analytics; only "Necessary" cookies will run.

Change Your Mind: You can update your preferences at any time via the "Cookie Settings" link in our website footer.

5. Browser Settings

You can also block or delete cookies directly through your browser settings (Chrome, Safari, Firefox, etc.). Please note that blocking all cookies may affect how our website displays.