WORRY-FREE
We help freelancers & SMEs take the stress out of marketing, analytics, and data-driven strategy by building
scalable systems and reliable tracking.
WE ARE YOUR MARKETING PARTNER: FROM STRATEGY TO EXECUTION.
LUZ OFFERING
Our approach:
- Project-based services – Hire LUZ for specific projects.
- Hourly packages (retainer) – Get a set number of hours to use as needed.
- Fractional CMO, Head of Marketing Analytics.
- Ad hoc trainings and workshops – Learn from LUZ and handle implementation internally.
- Ready made dashboard templates and strategic documentation.
Our Services:
1. Marketing Strategy
We build your marketing foundations.
Who you are selling to?
What you are offering?
Why clients should choose you? Together, we'll define your positioning, shape your messaging, identify the right marketing channels, and build a practical marketing plan that supports your business goals.
2. Marketing Systems
We help you choose and configure your marketing stack, from your CMS, forms, workflows, and web analytics to UX tracking, testimonial collections, social media, paid media, post scheduling, and SEO, GEO, AEO.
We suggest tools to build smart automation, focusing not just on reach and visibility, but on building a solid reputation.
3. Content Marketing
What are your clients searching for?
What questions are they asking?Can your content be the answer?
We'll create an editorial strategy, plan what to publish and where, optimise your website for search, and build a consistent online presence, across the channels that matter, from your website and Google Business Profile to social media, and other trusted sources.
4. Tracking & Analytics
We design and set up robust tracking architectures, from UTM strategies and campaign taxonomies to GA4 structures and Salesforce channel mappings.
We connect granular data to high-level ROI reports, map out geographical data, configure attribution models, and build real-time dashboards. You get a clean measurement plan and reliable KPIs.
5. On-Demand Resources
Your internal team is talented, but might lack specific niche skills.
With over 10 years of experience delivering corporate workshops, we provide flexible training to build your team's in-house expertise without adding permanent headcount.
Need tools right away?
Discover our collection of practical, ready-to-use templates and files available on demand at Gumroad. This includes a positioning generator, dashboards, UTMs and campaign name builder, boards and strategic files.
Marketing tracking done right.
Review if your tracking is solid or whether it needs improvement.
Explore our offer for UTM and Campaign Name builders.
Marketing and analytics tools We work with:
PROVEN IMPACT
Brand narrative update, rebuilding measurement frameworks, accounts, properties, and automated dashboards after rebrands and migrations.
Redesigned marketing tracking, UTM governance, campaign taxonomies, and analytics frameworks, improving data reliability.
Managed 400+ yearly tasks on custom portals with full team adoption, streamlining client requests and eliminating chaotic email threads.
Delivered top-rated corporate workshops globally and launched on-demand templates, earning 5-star reviews in the first two months.
Trusted by
Deals for You
A handpicked selection of the tools we use and trust.
When you use our ambassador or affiliate links to sign up, you support Luz Marketing at no extra cost, and you often get special pricing or exclusive discounts.
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Ready to make your marketing worry-free?
Contact me and I'll get back to you.
