Luz Marketing: UTM & Campaign Name Builder

UTM & Campaign Name Builder

www.luz.marketing

Want to Go Pro?

You are using the Free Version of the Luz Marketing UTM & Campaign Name Builder. The tool is the property of Luz Marketing and cannot be copied, modified, or redistributed without permission. This tool uses part of Luz Marketing's strategic frameworks and taxonomies (Devices, Geo & Performance for GA4, UTM to Marketing Source/Channel, rated 5 stars).

To make your UTM and campaign name creation even faster, more automated, and like a pro, contact me to test and use the full version of this builder. Additional features included:

Automatically match your Country to its Region
Filter Source options based on the Medium you choose, less scrolling, and less possibility of errors
It generates multiple UTM links at once from combinations of different fields. E.g. you run a campaign across 10 countries, you won't repeat the same process 10 times but you will create all 10 campaign names and all 10 final URLs at once.

Contact Anna Chiappini (anna.chiappini@luz.marketing or LinkedIn) to know more about it.

Welcome: a quick read before you start

UTMs are the tags that tell you which campaign, channel, and content actually drove a visit or a sale on your own website (not on a third-party platform). Fill in the form below and this tool will build a clean, consistent, ready-to-use tracking link for you, with no typos and no guesswork.

Why it matters: a standardized link means your reports are accurate and comparable across every channel. A mistyped or inconsistent link means that traffic gets lost or miscounted in your analytics.

This setup works well for most businesses but may need small tweaks over time as your channels evolve, so just keep this builder updated when you add new tools or platforms.

Example of what a finished link looks like:

?utm_source=source&utm_medium=medium&utm_campaign=campaign_name&utm_content=content&utm_term=term

Guidelines: the essentials

UTMs only work on live web pages tracked by analytics (GA4, CRM, etc.), not on PDFs or other documents.
This builder automatically lowercases, trims, and formats your entries for you, so links stay consistent.
Never include personal data (names, emails) in any field.
Avoid vanity/shortened links for paid ads, since they can strip out your tracking parameters.
If a redirect is involved (e.g. a 301), double-check the parameters survive the redirect.
Always test your finished link before it goes live (see the note next to your generated URL).
Questions? Reach out to Anna Chiappini at Luz Marketing.

Build your UTM link

All fields marked * are required. Text is automatically converted to lowercase, trimmed, and formatted.

1. Landing page URL *

The page where users will be sent when they click the link.

2. UTM Medium *

3. UTM Source *

4. UTM Content

Optional. Use consistently across channels (e.g. same term for the same creative/placement type) to help with performance analysis.

5. UTM Term

Optional. Use consistently across channels for the same purpose (e.g. paid search keyword, audience name).

6. Country

Optional. Leave blank if not country-specific, or choose "International" if the campaign runs across several countries at once.

7. Region

Optional. Broader geography grouping (e.g. Europe, Asia).

8. Brand *

9. Product / Service name *

10. Campaign objective *

11. Campaign identifier *

The "keyword" used to identify this campaign (e.g. event name + year). Keep it identical across every channel where the campaign is live.

12. Date *

Will be formatted as ddmmyyyy in your final link.

⚠ Before using this link anywhere: open it yourself and complete a test action on the landing page (e.g. submit a test form) to confirm the page loads correctly and the parameters are captured in your analytics/CRM.

Final URL

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Campaign name (utm_campaign parameter)

Want to Go Pro?

To make your UTM and campaign name creation even faster, more automated, and like a pro, contact me to test and use the full version of this builder. Additional features included:

Automatically match your Country to its Region
Filter Source options based on the Medium you choose, less scrolling, and less possibility of errors
It generates multiple UTM links at once from combinations of different fields. E.g. you run a campaign across 10 countries, you won't repeat the same process 10 times but you will create all 10 campaign names and all 10 final URLs at once.

Contact Anna Chiappini (anna.chiappini@luz.marketing or LinkedIn) to know more about it.